E-commerce; the key to success on the World Wide Web

It’s becoming more and more apparent that if your website isn’t integrated with E-commerce then you’re immediately behind the 8-ball. The transformation of shopping from retail outlets, shopping centres and shopping strips to the internet means that if you don’t sell online, you’re well behind!

A web design company I had recently spoken to by the name of Splashbox has completely changed the way I want to look at setting up my website. Initially my budget wasn’t so big and e-commerce websites can be quite pricey but after speaking to Splashbox, I am willing to put in the hard yards and save up some money or take a bit of a loan to be able to afford building an e-commerce website. The man I spoke to, Danny, alerted me of the huge move to e-commerce by the Australian market and how everyone shops online now. I thought to myself, if I’m going to create a really good website without the e-commerce dimension to it; is it worth it?

Clearly the answer was no, so I proceeded to find out more about what Splashbox do.

web-design

Splashbox offer website design Melbourne wide and have some huge clients to add to their already impressive repertoire. Green with Envy, Excel Drive and Disney Australia are just some of their huge cliental and all of these websites are integrated with E-commerce. I asked Danny if they still build websites for clients who don’t want e-commerce and he responded yes but alerted me of the fact that non e-commerce websites are becoming extremely outdated.

I was so grateful that I got to speak to someone so informative and so knowledgeable about their field of work. Danny was terrific in explaining that all the web design Melbourne clients Splashbox builds website for will drop off in their industry if they don’t have e-commerce.

It was very refreshing to hear the ideas of a web design industry expert and to see what the best option was for me. I now have a clear mind as to how I want to attack the next phase of building my new website and will certainly go forth with an E-commerce website once I have gathered up the funds!

3 Ways to Guarantee You Will Underperform In Your Career

Employee underperformance wreaks havoc on company profits and devastates job satisfaction. It’s a destructive phenomenon that is largely unavoidable. While LCB prefers to provide actionable “DO” lists, it is important to outline the preventable “DON’T” behaviours that some individuals may not be able to identify in themselves.

An organisation needs to take control of its human resources and needs to ensure the company and its strategies and processes are aligned. IT transition plan is a comprehensive transition plan which outlines activities and roles and responsibilities for the transition of infrastructure. Many companies do not realise this, but things like having a plan in place, is vital in ensuring success. An SLA template, a document outlining service levels, is also an important step for a company to implement.

In today’s IT centered business run world, managing your IT systems and processes are going to help your company and your staff in the day to day running of your business. IT due diligence may be necessary and perhaps a questionnaire that can guide you in the right direction.

You’ve seen it before. A colleague of yours is intelligent, creative, and capable; perhaps more so than his peers. Yet, in spite of his potential, he is stuck in a mid-level position and is dissatisfied with his job and career. So often, this state of career limbo carries on for years. Before he knows it, he’s looking at retirement with very few accomplishments of any significance and a laundry list of unattained and unrealized goals. This scenario is all too common, and can lead to an infectious negative attitude that spreads throughout the workplace.

IT-Due-Diligence

Let’s explore three distinct, dangerous behaviours and attitudes that will result in underperformance, dissatisfaction, and thus, decreased organization performance.

1) Refuse Input and Advice from Peers

Regardless of your intellect and prestige of your degree on the wall, you don’t know everything. If you believe that accepting assistance from your colleagues, employees, and bosses is a sign of weakness and will show that you don’t belong in your position, you are making a very costly mistake. Your peers can provide a wealth of information from a lifetime of experiences, and rejecting this advice and input could deprive you of important information that you simply weren’t aware of. To top it off, you will come off as rude, insecure, and not a team player. You recognize and note the negative behavior of your peers, and your colleagues are no different. Don’t be surprised if this comes up during performance reviews for a promotion.

2) Assume Maintaining the Accepted Status Quo Will Yield Deserved Promotions

A significant portion of the workforce shares the mistaken belief that simply showing up to work and fulfilling your stated duties will earn you promotions and pay raises. While certain industries have incentive systems that reward seniority, a greater number of companies and industries are moving towards performance-based systems that reward innovation, creativity, and appropriate risk-taking. If you fail to adhere to the changing systems and expectations, you run the risk of being lapped by your colleagues and passed over for promotions by your superiors. LCB touched on this in an earlier post.

3) Reject Advice from Proven and Successful Leaders

Visionaries and successful leaders like Seth Godin, Guy Kawasaki, and Tony Robbins have seen it, lived it, and now look to share their success with you. Their goal is to empower you to be the greatest version of you that’s possible, and to allow you to take the steps in your life that can transform you into a successful, happy, and accomplished individual. Self-help “gurus” are a dime-a-dozen and often offer nothing more than what they read and heard from others. But true visionaries like those mentioned above can catapult you to the next stage of life and your career, allowing you to realize your true potential. If you reject their educated, experienced, and proven advice as common self-help trash, you are abandoning an opportunity to develop your professional and personal skills. Set your ego aside and learn from those who have proven they have the knowledge and abilities to succeed.

Too often individuals navigate their careers and allow professional goals and personal dreams to fall by the wayside as they fail to meet the expectations they set for themselves. Demotivation, a critical organizational behavior concept, has devastating effects on employee productivity and thus, company performance. This trap is often self-inflicted, and you can avoid falling into the cycle by stopping yourself when you notice you may be exhibiting the three aforementioned behaviors and attitudes.

Top Tips for Saving Electricity

At a time when electricity prices are rising across Australia, people are increasingly worried about being able to afford their high electricity bills. Fortunately, there are various simple things that we can do every day in order to save electricity and get lower bills:

  • The simplest thing to do is turn off the electrical appliances when you are not using them. We often leave our computers and TVs on standby and this can result in 20% of electricity usage. Simply turning off all your electrical appliances at night will be able to save you a considerable amount of money. This also means that light bulbs should always be switched off when you are not in the room.
  • Another simple thing to do is to purchase light bulbs that are energy efficient and environment friendly since these will use less energy and will therefore result in lower utility bills.
  • Invest in renewable resources for long term savings. Effective use of solar panels will you to generate electricity at home at a very low cost.
  • Be aware of the prices of electricity in your area. A good electricity broker will actually do all the homework for you and provide you with accurate quotes so you can find an electricity supplier that offers the cheapest rates. This can be one of the best ways to save electricity today in the long run. When combined with the use of renewable energy, this can bring down your electricity bills drastically. A large number of people in Australia are switching their electricity suppliers today since it is one of the easiest way to start saving electricity.
  • Another tip is setting a timer for your central heating and cooling so that it would be turned off when you don’t need it and turned on automatically when you are at home.
  • In many cases it would be advisable to purchase electricity and gas from the same company to get a dual discount. Quite a lot of companies today offer good discounts and lower rates when you purchase both from them. This will bring down your overall cost and will allow you to easily manage your electricity and gas bills rather than juggling with different bills and different due dates.
  • Use automated timers wherever possible. There are automated electricity solutions available for a large range of electrical appliances today and this will help you ensure that the appliances are switched off when not in use so you can enjoy a good amount of savings.

These were a few simple but very effective tips that will help you cut down on your electricity usage as well as enjoy lower electricity bills. Many of these tips are also very environmentally friendly. Finding an electricity supplier that offers you the cheapest rates is one of the best ways to save money today and is a solution that a lot of people in Australia rely on today to prevent high utility bills.

Rise and Fall of MySpace is A Lesson for Facebook

MySpace was the king of the early social Web, with nearly 76 million monthly unique visitors at its peak in December 2008. It spawned the careers of several music mega-stars, and brought in as much as $470 million a year in advertising revenues. When News Corp. purchased the social network for $580 million from Intermix, MySpace was poised to become the transformative centerpiece of a new media empire. Shortly thereafter, a 21-year-old Mark Zuckerberg turned down a $1.6 billion offer from Yahoo!, and the world balked at his seemingly uncontrollable arrogance and idiocy. My, how time reveals all.

This week, with the backdrop of LinkedIn, Pandora, Groupon and Zynga enjoying multi-billion dollar valuations, MySpace was auctioned off to Specific Media (and Justin Timberlake) for a paltry $35 million, shrinking into the shadows of the new era of online and social media. Facebook, once dwarfed by the size and power of MySpace, is poised to go public in the next 9 months valued at over $100 billion. It seems Mark Zuckerberg, now personally worth over $18 billion thanks to Facebook, isn’t the arrogant fool many perceived him to be.

Instead, Zuckerberg is hailed as a genius, a visionary and has been crowned the King of the Web. His company is expected to pull in $2.19 billion in revenues in 2011 and double- and triple-digit growth in annual display ad revenue has vaulted Facebook past Yahoo! and Google to the forefront of display advertising. Today, Facebook enjoys the company of over 700 million users, while MySpace continues to shed millions of users and traffic has fallen off a cliff.

MySpace v Facebook BloombergBusinessWeek

Facebook is on a tear, and at times appears unstoppable. But if there is one thing Silicon Valley and the online world has learned, things can change in a heartbeat. As Google likes to say, the competitors are always just one click away, and in social networking, any exodus almost exclusively means a total exodus. When your friends flee, you flee. Facebook must learn from the mistakes MySpace made if it wants to avoid the same fate, especially considering how poorly regarded the company’s image is in spite of its massive size and success.

Then there is the question of Google or Facebook. What works better for a website? Where is best to market your website. Do paid advertisements on Facebook work better than paid advertisements on Google? Social media and SEO can work together. Both increase site traffic. SEO services vary from company to company, and depending on your budget, industry and competitors, the services you need will vary.

Mismanagement, a total disregard for the user, an onslaught of spam, fake profiles and spammy features and an ill-fated sale to a massive old media overlord are just a few of the missteps that took MySpace from a company that could have been worth billions to a nuisance happily discarded for pennies on the dollar.

Facebook’s first achievement on this path came years ago, when Mark Zuckerberg shocked the world and turned down a $1.6 billion offer for a company with little to no revenues. MySpace co-founder Chris DeWolfe noted to Bloomberg Businessweek that the News Corp. acquisition deprived his company of the start-up culture upon which the company was built and thrived. A relatively slow and simple introduction of advertising features on Facebook, partnered with a voracious focus on the user experience, has kept Facebook users from feeling exploited (at least not by ads, privacy concerns are another issue.) Partnerships with Zynga (which just filed to IPO valued at $20 billion and is hoping to raise up to $1B) and search giants Bing, Yahoo! and Google have made Facebook the core of the modern Web experience.

The potential for Facebook to succeed where MySpace failed is astounding, but rather than celebrating their victories over the fallen competitor, Facebook must treasure the opportunity to explore exactly how MySpace fell short, and how they can deliver mind-blowingly positive experiences to their users every step of the way.This powerful social media, working alongside SEO can increase website traffic exponentially.

Mobile Advertising to Reach $8.2 Billion by 2016 As Search Market Share Shrinks

New figures released by Forrester Research project the healthy growth recently seen in U.S. interactive advertising will continue through 2016, with total spending reaching $76.6 billion, or 35 percent of global ad spend.

The figures are particularly encouraging for those in the mobile sector, who have had to deflect criticism about the current state of mobile advertising and its viability using current technology. The report projects mobile interactive advertising will enjoy a compound annual growth rate of 38 percent, reaching $8.2 billion in 2016. This best-in-class growth will be led by a growing mobile commerce market, consolidation of mobile ad networks and the implementation of rich media ad formats as smartphone technology advances.

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IAB Calls on ICANN to Withdraw Plan for New Top-Level Domains [TC]

The Internet Advertising Bureau (IAB) is today calling on the Internet Corporation for Assigned Names and Numbers (ICANN) to withdraw its controversial plan for new top-level domains. ICANN’s plan would significantly expand Top-Level Domains, allowing companies and brands to register just about any word they want as a top-level domain (TLD.)

That means in addition to traditional TLDs like .com, .net, .org and .tv, for example, you could have domains like .techcrunch, .apple, .facebook, .hotel, .newyork, .coke, .cnn, etc.

IAB - Internet Advertising Bureau

These domains would come at an extremely high cost to publishers and advertisers, IAB says, and they will also provide the opportunity for cyber squatters to extort money from companies by registering domains in “bad faith.”

“ICANN’s potentially momentous change seems to have been made in a top-down star chamber. There appears to have been no economic impact research, no full and open stakeholder discussions, and little concern for the delicate balance of the Internet ecosystem,” said Randall Rothenberg, CEO and President, IAB.

“This could be disastrous for the media brand owners we represent and the brand owners with which they work. We hope that ICANN will reconsider both this ill-considered decision and the process by which it was reached.”

ICANN’s board members voted for the new TLD plan earlier this year, with an overwhelming majority in favor of the initiative. The vote was 13 to 1 in favor, with 2 abstaining.

Read the full article at TechCrunch.

Are new TLD opportunities ultimately good for businesses and consumers, or will the proposed TLD ecosystem fall prey to black hat domain traders and have the opposite of the intended effect? The Association of National Advertisers (ANA) has criticized both the plan and the process by which it was implemented, saying it could cost marketers billions. ICANN refutes this claims, calling them “incorrect or problematic in several respects.”

Domains are still big business, and new TLDs open a huge market for sellers. ICANN has spoken, but will IAB’s call to action (so to speak) lead to new consideration?

Read: Why ICANN’s New Domain System Could Benefit Brands (AdAge)

Online Advertising Has Plenty of Room to Grow – Mobile, Social and Branded Content

In the wake of the explosive LinkedIn IPO, which saw a 109% first day gain that valued the nine-year old company with over 100 million users at $8.9 billion, an intense spotlight has been focused on the new wave of Web-based companies that have taken venture capitalists and private and secondary markets by storm. The highly anticipated and inevitable IPOs of Web titans Facebook and Groupon have – rightly or wrongly – brought up fears of a “bubble” reminiscent of the dot-com bust that wiped away the fortunes of millions and oversaw the collapse of hundreds of “companies” that rushed to go public without revenues, not to mention profits.

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Interactive Display Ads Are Thriving, Yahoo! is Reaping the Rewards

Online advertising spending is growing every year, and companies are looking for new and innovative methods to reach and engage with their customers. For many of the heavy-hitter ad spenders, this means premium, large, and interactive display ads. With total online advertising revenue in 2010 expected to hit $19 billion (up from $10 billion in 2004), and display advertising expected to grow 7% per year, reaching consumers through the Internet is a critical part of any advertising effort.

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3 Ways to Guarantee You Will Underperform In Your Career

Employee underperformance wreaks havoc on company profits and devastates job satisfaction. It’s a destructive phenomenon that is largely unavoidable. While LCB prefers to provide actionable “DO” lists, it is important to outline the preventable “DON’T” behaviors that some individuals may not be able to identify in themselves.

sad-employee You’ve seen it before. A colleague of yours is intelligent, creative,  and capable; perhaps more so than his peers. Yet, in spite of his potential, he is stuck in a mid-level position and is dissatisfied with his job and career. So often, this state of career limbo carries on for years.

Before he knows it, he’s looking at retirement with very few accomplishments of any significance and a laundry list of unattained and unrealized goals.

This scenario is all too common, and can lead to an infectious negative attitude that spreads throughout the workplace.

Image Credit: Strategic Consulting

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Google and Verizon: The End of Net Neutrality? Not So Fast.

Last Wednesday, the New York Times reported that Google and Verizon Wireless were closing in on a deal that tested the boundaries of the FCC and threatened to drastically change the internet as we have known it. The two titans of their respective industries had reportedly agreed to ”speed some online content to Internet users more quickly if the content’s creators are willing to pay for the privilege” (NY Times 8/4/10).

Theoretically, Verizon could speed up access to content from Google sites like YouTube in return for a fee charged to Google. This would create a division between the average user and the elite who could afford to pay a premium for higher quality service. This story hinted at what would be the fundamental shift that proponents of net neutrality have feared for years. But was the story truly worth the hype?

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